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You may see from the graphic within the left that an average search engine results website page has two forms of search results. The back links through the leading and jogging down the correct column with the site are PPC (Pay back For each Click on) inbound links that you have to PAY for being demonstrated there.

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Which? exists to generate individuals as impressive because the organisations that impact their life. We don’t take any promotion, freebies or sponsorship. All our analysis and campaigning is totally independent and funded by subscriptions.

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